The platform for a fruitful exchange for various players of the food industry.

The parties behind the Way to Future Food (W2FF) initiative, the Cluster Ernährung and the Adalbert-Raps-Foundation are united by one common goal: the promotion of a sustainable food system.

Way to Future Food is created as a platform for fruitful exchange for various players of the food industry. We create prospects and provide guidance focused on imminent changes – caused by social change, technological progress or the climate crisis. Within the framework of various event formats, we offer the opportunity to jointly define relevant challenges and develop potential solutions together with experts.

Located between Bayreuth and Kulmbach, the Heinersreuther Hof is an open space for food creators that offers an integral element for exchange and experimentation on the topic of ‘Food’. It is a flagship project for innovations in the industry, and can be seen as the physical core of the Way to Future Food initiative.